Possibly for the first time, video didn't kill the radio star. But that's because the members of The Sun aren't radio stars yet.
After producing two EPs and opening for bands such as the Flaming Lips, Ambulance LTD., RX, Hot Hot Heat and Ok Go, The Sun should know to stick to music.
Instead of the normal CD that listeners can buy and play instantly, The Sun decided to make "Blame It On the Youth," their debut album, a full-length DVD of music videos.
The DVD contains a mix of videos ranging from Weezer-like dramas to simple tapings of performances. Storylines from the dramatic videos detract from the music while the mood easily tires with the repetitiveness of the performances.
The idea of a DVD for music videos is not new, but the idea of releasing a DVD rather than a CD for a relatively unknown band is not the work of a marketing genius.
It is understandable that a DVD might be an attention-grabber for customers looking for something new and interesting, but it is impossible to understand why the band would want to target only those who have the time and means necessary to watch a full-length video collection.
If a band has released a DVD, it is most likely a greatest hits compilation, and is therefore reserved for bands that have already earned notoriety.
The music itself is neo-punk with heartfelt lyrics and an occasional scream from the lead vocalist. The Sun's sound has yet to be corrupted by mass media and would probably be appreciated with those unfamiliar with their music if it were released in CD format.
Some of the songs are catchy, while others could launch a sleeping child into a frenzy. Either way, the only way to experience them is to sit down in front of a TV and watch the video for that song.
Not a practical way to listen to music.
