Democrats should embrace messaging
By AMANDA FISCHER | Apr. 29, 2005As a loyal Democrat, I have to say that I disagree with Ben Cady's recent, and rather cynical, assessment of framing ("The good work ahead," April 27). Though I agree with the author that we need to focus less on Fox News and more on the substance of policy-making, I think Democrats can use framing towards that end.For anyone that thinks that we can all see through the "B.S." of political language, take the example of the "death tax," coined by GOP consultant Frank Luntz and used by Republicans in all branches of government when discussing the estate tax.