What’s in a name?: UB community reacts to the new athletics branding and the end of NYBI
By Jordan Grossman and QUENTIN HAYNES | Apr. 18, 2016Last Tuesday, UB gave an update on a university-wide branding effort for the first time in school history, effectively ending UB Athletics’ New York Bulls Initiative, or NYBI, that was in action for nearly three years. The main goal of the NYBI was to market Buffalo as New York’s college team by boldly representing the name New York rather than Buffalo. With the new rebranding, the term “Buffalo” is once again the prominent focus.


















