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The return of the bambi print

The stylistic details of a fawny new print

A graphic of "bambi" print clothing
A graphic of "bambi" print clothing

When hearing the term “Bambi,” images of a small, Disney-fied baby deer often come to mind, as well as associations with a soft, delicate identity. Now, the term can be emulated with one of the quietest new trends of 2026: the bambi print.

Going back as early as the 1940s with the release of Disney’s “Bambi,” as well as Audrey Hepburn’s publicized adoption of a baby deer in 1959, the trend was seen to be consistently recycled with the passage of each decade. While the latter half of the 20th century was focused on bright, bold colors, with trends later focused on darker, grungier styles, the bambi print was seen to make an emergence during the 2010s, as seen in Carven’s Fall/Winter lineup for their 2013 runway. 

The trend has now made a silent but steady comeback with the arrival of 2026, with  actress Katie Holmes and model Sofia Grainge donning various fawn-printed outfits to many openings and major events. Grainge was also seen to launch her newest fashion brand, SRG  with an assortment of fawn-inspired dresses, coats and skirts, signaling the start of a booming new trend. 

Bambi print comes from the print having a dusky, tawny background while being dotted with multiple lighter spots, greatly resembling the appearance of a baby deer. Whether it is called fawn or bambi, the print is unique in its softer detailing in comparison to the trendier cheetah, leopard and zebra prints.  

The print can be worn in various ways. Whether it be going all out with a large patterned coat, as seen in Sandy Liang’s highly anticipated partnership with Gap, or paired with a plainer top in the form of pants or skirts, the trend can be utilized in many different ways.

Accessories also offer a way to incorporate a pop of vibrancy into the solemn nature of the current winter season. Bags, shoes, hats and earrings are all an excellent way to hop onto the trend for the more cautious, bringing a spark of warmth and youth into the dark that is winter. 

“Deer themselves bring a sense of calm, wonder and beauty,” said vintage seller Lucia Zolea. “And I think people feel that when they see the print.”

The arts desk can be reached at arts@ubspectrum.com 

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