Lloyd's Taco Truck and WRUB Radio Endorse Together

Radio and Tacos Unite in Endorsement

JAKE KNOTT

Staff Writer

On Tuesday afternoon WRUB had a scrumptiously new attraction for its guests: the recently founded Lloyd Taco Truck.

WRUB Day, a semiannual promotional extravaganza of the student-run radio station, ran from around 11 a.m. until 2:30 p.m. in the Student Union lobby, endorsing the station to any straggler passing by.

"It's really all about the students," admitted WRUB General Manager Sierra Chevrestt, a senior communications major at UB. "Without listeners, we don't exist."

The station's crew presented their visitors with gifts galore: popcorn, cotton candy, music records, and Harold & Kumar movie tickets to name a few.

"There's always room to grow," stated WRUB promotion director Ben Hasenauer, a junior marketing major. "I started planning this since I was hired in August, and starting today I'll be planning for Spring semester."

WRUB wasn't the only one marketing a product. The major draw for the UB crowd was the participation of Lloyd Taco Truck, Buffalo's first food truck, which was parked alongside the curb outside the SU. Consumers horded the truck throughout its stay, all munching a morsel of the delectable Mexican cuisine.

The steadfast Lloyd workforce served to the individual standards of each customer, and made easy business out of it.

Proud Lloyd co-owner Pete Cimino was nothing short of ecstatic about teaming up with WRUB.

"This is really a cross-promotion," Cimino elaborated. "We want everyone to get addicted to Lloyd and WRUB."

And together, both clubs accomplished just that. WRUB T-shirts hung outside the Lloyd venue and a lot of tacos were eaten; both sides win.

What started out as a plausible idea has now transformed into a legit business. Lloyd Taco Truck has been on the road for about 15 months and, during that time, has remained determined about expanding its business to UB permanently.

"Food trucks are great for colleges," Cimino explained. "We understand that most college students don't have extra pennies to spend.

With some more such campaigning, Lloyd Taco Truck is hoping to boost its reputation across the city of Buffalo. Food trucks are sweeping the nation right now, the Lloyd proprietor commented.

You can find Lloyd Taco Truck once or twice a week at the corner of Mohawk and Main.

Email: features@ubspectrum.com