| By Editorial Board
, Editorial Board
With breweries, bars, wine trails and tailgates, Buffalo is a city with plenty of options for alcoholic indulgence (and considering the recent performances by the Bills and the Sabres, there?s no shortage of reasons to knock back a few beers).
Now, with decommissioned grain silos redecorated to look like a giant six pack of Labatt Blue, Buffalo?s relationship with beer has ascended to a whole new level.
The bright blue color is certainly an improvement over the previous shades of dirty, industrial grey and the new look will undoubtedly attract the public?s attention, generating greater awareness for the renovations going on in the area.
The silos? redesigned exterior brings new character to an unattractive building and transforms what was once industrial into a humorous and iconic tribute to Buffalo?s love of beer.
But even though this is a clever use of the silos design, and a relevant image for the city, this iconic image is still undeniably commercial.
Turning a 100-foot tall landmark into what is essentially a three-dimensional billboard reeks of commodification and invasive corporate involvement. read more >>